Samsung came to Apple’s backyard yesterday (Feb. 20) to unveil five new smartphones that will likely shape the company’s year for the foreseeable future, and spark a new trend of foldable phones in the smartphone market.

Only three of those devices will be released in the coming weeks, however—the Galaxy S10, S10+, and S10e (the S10 5G will launch in the second quarter, and the Galaxy Fold on April 26). These three S10 models make up the core of Samsung’s flagship smartphone lineup for the year, and will likely make up the bulk of its sales. But in dropping these three phones on the market, Samsung is following where Apple went in October, when it announced three similarly priced (and sized) phones: the iPhone Xs, Xs Max, and Xr.

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