The cash-strapped cinema subscription service announced Friday that it would be shutting down for several weeks under the guise of making improvements to its app.
The surprise interruption began early in the morning on July 4, and will continue on for an undetermined period of time.
“There’s never a good time to have to do this,” Chief Executive Mitch Lowe said in a statement. “But to complete the improved version of our app, one that we believe will provide a much better experience for our subscribers, it has to be done.”
The shutdown came just hours after the premiere of Disney’s juggernaut “Spider-Man: Far From Home,” which proceeded to bring in nearly $100 million domestically in its first three days.
The shutdown also may stretch well into the theatrical run of the hotly anticipated “Lion King” remake later this month.
Last summer, MoviePass — whose flat monthly fee spurs losses when subscribers see multiple movies in a month — drew the ire of subscribers after blocking them from blockbuster releases such as “Mission: Impossible” on their opening weekend.