Kid-friendly YouTube  content now has its own website, The website will offer a similar experience to the existing YouTube Kids mobile app,

where parents will be able to direct their child to videos that are age-appropriate, as well as track their child’s watch history and flag content missed by YouTube’s filters. At launch, the site won’t offer a sign-in option, but that will roll out at a later date, the company says.

The website’s imminent launch was quietly disclosed earlier this week by YouTube, and comes ahead of the official announcement of an FTC settlement which is said to include a multimillion-dollar penalty against the

Google-owned video platform for its violations of U.S. children’s privacy laws, COPPA.The FTC ruling, when announced, will not be without precedent.

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