The biggest surprise about next week’s Apple event may be the fact that the company has anything left to announce. This week, several core pieces of Apple hardware received upgrades, including the iPad Air and mini, iMac and AirPods. Given the company’s rush to get all of that out the door, we don’t expect to see much in the way of new devices at Monday’s event.
Apple sent invites announcing that March 25 will be “Show Time.” The wording was a subtle nod to the “It’s Showtime” invites the company sent for its 2006 Special Event, which saw the announcement of, among other things iTV — an early peek at the product that would launch as Apple TV the following year.
This time out, however, the company is all about the services. Taking center stage will be its long-awaited original content play. Apple couldn’t keep the news fully under wraps as it pumped around $1 billion into content, so we’ve been hearing dribs and drabs over the past year or so (more on that below), including hiring everyone from Oprah to Spielberg.