It’s official: Toys R Us will live on.

The iconic retailer’s debtholders are forming a new company, Geoffrey LLC that will control the Toys R Us and Babies R Us brands, including e-commerce assets and data associated with the brands, the debtors said late Tuesday night.

They also plan to open stores in the US and are working with partners “to bring back these iconic brands in a new way.”

The holding company will be controlled by the bankrupt company’s debtholders, including Solus Capital and Angela Gordon.

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