Stop for a minute and think of the sheer brilliance of last week’s Prime Day. It’s become a thing now, a big multibillion-dollar worldwide two-day event — Black Friday with no lines!
And like the iPod, the iPhone and online shopping in general, it’s one of those things you never knew you needed or even wanted. It represents the American entrepreneurial spirit at its best: ambitious, untethered and unaccepting of the status quo.
While Amazon didn’t release sales figures for last week’s bonanza, it did say it sold more than 175 million items worldwide — by far the most since starting this massive event just five years ago.
And while Prime Day is a megawin for Amazon, Prime members also bought more than $2 billion worth of products from small and mid-sized independent companies on the Amazon platform. So it was a big boon to small companies, as well.