BERLIN, GERMANY - OCTOBER 05: The Logo of multimedia messaging app snapchat is displayed on a smartphone on October 05, 2018 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)

Snapchat’s allure has largely revolved around the disappearing nature of its content, but that might not be the case for some material in the future.Reuters tipsters claim Snap is consider making public Stories (that is, ones that show up in Our Story) last longer, or even permanently.

You could still delete them yourself, but they wouldn’t automatically vanish. The company is reportedly thinking about revealing the identities of Snapchat users who make public posts, too. Private snaps would remain as ephemeral as ever, so you wouldn’t have to worry about a permanent record of your hot gossip.

The move would be prompted at least in part by Snapchat’s partners. While it’s possible to embed Stories on the web or otherwise share them, some partners refuse because they know it will disappear after 90 days.

What’s the point of capturing Snapchat footage of a breaking news story if you can’t revisit that video a year later? One Reuters source said Snap had already been talking with one parnter about extending the lifespan of Stories, and might make some celebrities’ Stories permanent.

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