Every year for the past decade, Samsung has released a steady beat of new Galaxy S phones. The early Galaxy S phones were good, but not great, and were such close copies of the iPhone that Apple sued Samsung over them and won.
It took Samsung a few years to hit its stride with high-end hardware, and the last few Galaxy S phones have been considerably better, if a bit predictable. This year’s Galaxy S10 family is no different: these are high-end phones with cutting edge technology and sleek designs.
What Samsung has gained over the past 10 years is an identity. The Galaxy S10 is distinctly Samsung — it’s not a copy of the iPhone or any other device you can buy. In fact, it almost feels like the opposite of the iPhone: if you’ve been frustrated with Apple’s recent devices for lacking headphone jacks, adding notches, or removing fingerprint scanners, Samsung is here for you with a headphone jack, a fingerprint scanner, and a notchless screen design (that has some other compromises). It feels a bit like the S10 is the anti-iPhone.