The embattled pizza chain expects to shell out up to $50 million this year to pay an army of advisers and consultants to deal with the aftermath of its controversial founder’s remarks on racial issues, the company said on an earnings call Tuesday.

The Louisville, Ky.-based company’s sales took a huge hit, declining 10.5 percent in July and 6.1 percent for the quarter ended July 1 as Chairman John Schnatter stepped down following an investigative report.

“We are working to ensure that our future is not defined by the words of one person,” CEO Steve Ritchie said on the call.

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