Google lifted the lid on two new updates to its mobile service, Google Fi, in a concerted effort to grow its subscriber base: It plans to enable richer messaging via RCS and faster 4G LTE coverage abroad in 33 countries.

Business Insider Intelligence
Fi is Google’s mobile virtual network operator (MVNO) service that offers phone plans that use a combination of three 4G LTE networks and the company’s own network of 2 million Wi-Fi hotspots secured with the service’s VPN tech.

While Google’s MVNO has a number of advantages over competing services — it’s affordable, international, has no annual contract, and is device-type agnostic — it has yet to gain significant traction among US consumers.

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