Kids these days take a greater interest in practical things than we give them credit for. For example, this summer my 12-year-old son Leo was at sleepaway camp in Canada. When we received his first letter home, among camp platitudes, the two notable items reported were that one of his counselors was discharged from the Israeli Army a week before camp, while another was recently “mugged by three guys (one had a gun!) and got stabbed in the arm.” Leo reported the cabin was mesmerized when, as a reward, the counselor showed campers his sweater with a knife hole in it.
America’s colleges and universities could learn a thing or two from Leo, because they continue to resist teaching students the practical things they’ll need to know as soon as they graduate; for instance, to get jobs that will allow them to make student loan payments. Digital skills head this list, specifically experience with the high-powered software they’ll be required to use every day in entry-level positions.
But talk to a college president or provost about the importance of Marketo, HubSpot, Pardot, Tableau, Adobe and Autodesk for their graduates, and they’re at a loss for how to integrate last-mile training into their degree programs in order prepare students to work on these essential software platforms.