Nintendo has appointed Doug Bowser as the next head of its American operations — and the joke hasn’t been lost on anyone.

For those who have never played any of Nintendo’s (NTDOF) hugely popular Mario games, Bowser is a giant, anthropomorphic turtle-like creature that serves as the main villain in the decades-old franchise.
Nintendo fans jumped on the coincidence when Bowser was first hired by Nintendo from Electronic Arts (EA) in 2015, and Bowser himself has had some fun with it on his Twitter feed.
View image on Twitter

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