Apple is finally coming to the Big Apple for a big product release.
The iPhone maker revealed on Thursday that it will host a major event on Oct. 30 at the Brooklyn Academy of Music’s Howard Gilman Opera House.
Apple is expected to unveil its next-generation iPad Pro family at BAM, as well as updates to its lineup of Mac computers. It’s Apple’s first product unveiling in New York.
Apple sent out invitations featuring various artistic takes on its famous fruit-shaped logo, suggesting that the event will highlight the tablet’s graphic-design capabilities.
BAM, which typically hosts highbrow music concerts and dance recitals, was approached by Apple “some months ago,” according to a spokesperson, and agreed because it considered an Apple product launch to be “different and culturally significant.”