Many American business big shots are clueless.

They don’t understand how customers and employees now view data breaches.

That is the conclusion reached by several studies, including one from Shred-it, an information security company.

American businesses are ignoring “the serious impact any data breach can have on their reputations and bottom line,” according to the latest Shred-it report.

Shred-it, which interviewed 100 corporate executives, 1,000 small business owners and 2,000 members of the general public, said business relationships can be fragile.

For example, 35 percent of customers indicated “they would lose trust in an organization following a data breach.”

Shred-it found “66 percent of Americans do not believe that all digital data breaches are disclosed.” A large percentage of employees also said they would consider leaving a company that had a data breach.

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