corporate personality has long been that of a control freak. In contrast to rival Microsoft, Apple is relatively strict about keeping its own software on its own hardware rather than licensing it out. But that hasn’t been the best strategy for Apple’s proprietary wireless transfer protocol, AirPlay.
AirPlay itself is not the problem: The protocol is excellent, and casting audio and video using it is a breeze. But there are few compatible devices to cast those things to. While Alphabet’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google Cast protocol is available on a wide range of hardware devices, including the affordable Chromecast family of streaming media players, Apple’s AirPlay is comparatively rare in hardware. But at CES 2019, there were signs that Apple is changing that for the better.