2019 has already unfolded as a banner year in terms of the union between artificial intelligence and sales. While 2018 saw the artificial intelligence sales revolution beginning to gain momentum, the applications were limited.
In 2017, 51%of enterprises leveraged some form of artificial intelligence. In 2018, the percentage increased by a mere 2% to 53% adoption.
This year, artificial intelligence will increasingly play a vital role in sales organizations. One of the most profound implications will be in the context of CRMs.
CRMs have long struggled to gain the favor of sales professionals. Less than40% of businesses report a CRM adoption rate in excess of 90%. This year and beyond, we’re sure to witness a marriage between artificial intelligence and CRM systems, a transformation that amplifies the capabilities and effectiveness of antiquated CRMs.